10 tools compared — pricing verified manually.
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HubSpot CRM
HubSpot, Inc.
Free CRM with unlimited contacts and modular hub add-ons for marketing, sales, and service teams.
$20/mo
✓ Free plan
· Free CRM with unlimited contacts — no time limit · Modular hubs: Marketing, Sales, Service, CMS, Operations · AI-powered features on paid plans (ChatSpot, Breeze)
Verified 2026-05-19
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Close
Close
Sales CRM built for outbound teams — built-in calling, SMS, and email sequences with a power dialer.
$19/mo
· Built-in local and international calling — no third-party needed · SMS and email sequences from a single view · Power Dialer for high-volume outbound calling
Verified 2026-05-19
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Pipedrive
Pipedrive OÜ
Visual sales-pipeline CRM built for SMB sales teams — activity-based selling with an AI assistant and 400+ integrations.
$14/mo
· Visual drag-and-drop pipeline management · Activity-based selling keeps team on next actions · AI Sales Assistant with deal health insights on Pro+
Verified 2026-05-19
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Freshsales
Freshworks Inc.
AI-augmented sales CRM with built-in phone and email — Freddy AI scores leads and suggests next best actions.
$9/mo
✓ Free plan
· Built-in phone and email — no third-party integrations needed · Freddy AI for lead scoring, deal insights, and next-best-action · Free plan supports up to 3 users indefinitely
Verified 2026-05-19
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Zoho CRM
Zoho Corp
Mature, affordable CRM with a broad Zoho ecosystem — AI assistant, Canvas UI builder, and a free plan up to 3 users.
$14/mo
✓ Free plan
· Free plan supports up to 3 users indefinitely · Canvas UI: drag-and-drop CRM layout designer · Zia AI assistant for predictions and anomaly detection
Verified 2026-05-19
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Copper
Copper, Inc.
The only CRM built natively inside Google Workspace — works in Gmail, auto-enriches contacts, no manual data entry.
$9/mo
· Works natively inside Gmail — no context switching · Auto-enriches contact records from email signatures · No manual data entry required
Verified 2026-05-19
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Salesforce Sales Cloud
Salesforce, Inc.
The industry-standard enterprise CRM — fully customisable, AI-powered, with 5,000+ AppExchange integrations.
$25/mo
· Industry-standard CRM trusted by 150,000+ companies · Fully customisable with Apex code, Flow, and Lightning · Einstein AI for lead scoring and opportunity forecasting
Verified 2026-05-19
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Attio
Attio Ltd.
Modern data-primitive CRM popular with VC-backed startups — flexible objects, real-time enrichment, and a native AI assistant.
$34/mo
✓ Free plan
· Data-primitive architecture: model any workflow without rigid schemas · Objects and Records replace traditional fixed contact forms · Real-time contact and company enrichment
Verified 2026-05-19
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Folk
Folk App
Lightweight relationship CRM for agencies and freelancers — group management, AI enrichment, and email sequences.
$20/mo
· Clean, minimal interface — fastest to get started in category · Group and tag-based contact organisation · Magic Fields: AI enrichment fills contact data on demand
Verified 2026-05-19
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Capsule CRM
Capsule
Simple, opinionated CRM for small service businesses — contacts, pipeline, and tasks without the complexity.
$18/mo
✓ Free plan
· Simple and opinionated — lowest learning curve in the CRM category · Free plan for up to 2 users and 250 contacts · Task and calendar management tightly integrated
Verified 2026-05-19