CRM Software

10 tools compared — pricing verified manually.

• HubSpot CRM HubSpot, Inc.

  Free CRM with unlimited contacts and modular hub add-ons for marketing, sales, and service teams.

  $20/mo ✓ Free plan · Free CRM with unlimited contacts — no time limit · Modular hubs: Marketing, Sales, Service, CMS, Operations · AI-powered features on paid plans (ChatSpot, Breeze)
  Verified 2026-05-19
• Close Close

  Sales CRM built for outbound teams — built-in calling, SMS, and email sequences with a power dialer.

  $19/mo · Built-in local and international calling — no third-party needed · SMS and email sequences from a single view · Power Dialer for high-volume outbound calling
  Verified 2026-05-19
• Pipedrive Pipedrive OÜ

  Visual sales-pipeline CRM built for SMB sales teams — activity-based selling with an AI assistant and 400+ integrations.

  $14/mo · Visual drag-and-drop pipeline management · Activity-based selling keeps team on next actions · AI Sales Assistant with deal health insights on Pro+
  Verified 2026-05-19
• Freshsales Freshworks Inc.

  AI-augmented sales CRM with built-in phone and email — Freddy AI scores leads and suggests next best actions.

  $9/mo ✓ Free plan · Built-in phone and email — no third-party integrations needed · Freddy AI for lead scoring, deal insights, and next-best-action · Free plan supports up to 3 users indefinitely
  Verified 2026-05-19
• Zoho CRM Zoho Corp

  Mature, affordable CRM with a broad Zoho ecosystem — AI assistant, Canvas UI builder, and a free plan up to 3 users.

  $14/mo ✓ Free plan · Free plan supports up to 3 users indefinitely · Canvas UI: drag-and-drop CRM layout designer · Zia AI assistant for predictions and anomaly detection
  Verified 2026-05-19
• Copper Copper, Inc.

  The only CRM built natively inside Google Workspace — works in Gmail, auto-enriches contacts, no manual data entry.

  $9/mo · Works natively inside Gmail — no context switching · Auto-enriches contact records from email signatures · No manual data entry required
  Verified 2026-05-19
• Salesforce Sales Cloud Salesforce, Inc.

  The industry-standard enterprise CRM — fully customisable, AI-powered, with 5,000+ AppExchange integrations.

  $25/mo · Industry-standard CRM trusted by 150,000+ companies · Fully customisable with Apex code, Flow, and Lightning · Einstein AI for lead scoring and opportunity forecasting
  Verified 2026-05-19
• Attio Attio Ltd.

  Modern data-primitive CRM popular with VC-backed startups — flexible objects, real-time enrichment, and a native AI assistant.

  $34/mo ✓ Free plan · Data-primitive architecture: model any workflow without rigid schemas · Objects and Records replace traditional fixed contact forms · Real-time contact and company enrichment
  Verified 2026-05-19
• Folk Folk App

  Lightweight relationship CRM for agencies and freelancers — group management, AI enrichment, and email sequences.

  $20/mo · Clean, minimal interface — fastest to get started in category · Group and tag-based contact organisation · Magic Fields: AI enrichment fills contact data on demand
  Verified 2026-05-19
• Capsule CRM Capsule

  Simple, opinionated CRM for small service businesses — contacts, pipeline, and tasks without the complexity.

  $18/mo ✓ Free plan · Simple and opinionated — lowest learning curve in the CRM category · Free plan for up to 2 users and 250 contacts · Task and calendar management tightly integrated
  Verified 2026-05-19