Mailchimp vs Substack

Side-by-side pricing, features, and free plan comparison — everything you need to choose between Mailchimp and Substack.

Feature	Mailchimp	Substack
Starting price	$13/mo	Free
Pricing model	freemium	free
Free plan	Yes	Yes
Free trial	No	No

Frequently asked questions

Verified May 2026.

What is the difference between Mailchimp and Substack?

Mailchimp: The most recognised email marketing brand — beginner-friendly, strong e-commerce integrations, and a generous free tier. Substack: Write and monetise a newsletter for free — Substack takes 10% of paid subscription revenue, nothing on free newsletters.

Which is cheaper, Mailchimp or Substack?

Mailchimp starts from $13/mo. Substack starts from Free.

Does Mailchimp or Substack have a free plan?

Mailchimp: Yes, free plan available. Substack: Yes, free plan available.

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