Attio vs Zoho CRM

Side-by-side pricing, features, and free plan comparison — everything you need to choose between Attio and Zoho CRM.

Feature	Attio	Zoho CRM
Starting price	$34/mo	$14/mo
Pricing model	per seat	per seat
Free plan	Yes	Yes
Free trial	No	Yes

Frequently asked questions

Verified May 2026.

What is the difference between Attio and Zoho CRM?

Attio: Modern data-primitive CRM popular with VC-backed startups — flexible objects, real-time enrichment, and a native AI assistant. Zoho CRM: Mature, affordable CRM with a broad Zoho ecosystem — AI assistant, Canvas UI builder, and a free plan up to 3 users.

Which is cheaper, Attio or Zoho CRM?

Attio starts from $34/mo. Zoho CRM starts from $14/mo.

Does Attio or Zoho CRM have a free plan?

Attio: Yes, free plan available. Zoho CRM: Yes, free plan available.

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