Attio vs HubSpot CRM

Side-by-side pricing, features, and free plan comparison — everything you need to choose between Attio and HubSpot CRM.

Feature	Attio	HubSpot CRM
Starting price	$34/mo	$20/mo
Pricing model	per seat	freemium
Free plan	Yes	Yes
Free trial	No	Yes

Frequently asked questions

Verified May 2026.

What is the difference between Attio and HubSpot CRM?

Attio: Modern data-primitive CRM popular with VC-backed startups — flexible objects, real-time enrichment, and a native AI assistant. HubSpot CRM: Free CRM with unlimited contacts and modular hub add-ons for marketing, sales, and service teams.

Which is cheaper, Attio or HubSpot CRM?

Attio starts from $34/mo. HubSpot CRM starts from $20/mo.

Does Attio or HubSpot CRM have a free plan?

Attio: Yes, free plan available. HubSpot CRM: Yes, free plan available.

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