ActiveCampaign vs Mailchimp

Side-by-side pricing, features, and free plan comparison — everything you need to choose between ActiveCampaign and Mailchimp.

Feature	ActiveCampaign	Mailchimp
Starting price	Pay-as-you-go	$13/mo
Pricing model	usage	freemium
Free plan	No	Yes
Free trial	Yes	No

Frequently asked questions

Verified May 2026.

What is the difference between ActiveCampaign and Mailchimp?

ActiveCampaign: Email marketing + CRM combined — advanced automation, lead scoring, and site tracking for growth-focused businesses. Mailchimp: The most recognised email marketing brand — beginner-friendly, strong e-commerce integrations, and a generous free tier.

Which is cheaper, ActiveCampaign or Mailchimp?

ActiveCampaign starts from Pay-as-you-go. Mailchimp starts from $13/mo.

Does ActiveCampaign or Mailchimp have a free plan?

ActiveCampaign: No free plan. Mailchimp: Yes, free plan available.

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