ActiveCampaign vs Kit

Side-by-side pricing, features, and free plan comparison — everything you need to choose between ActiveCampaign and Kit.

Feature	ActiveCampaign	Kit
Starting price	Pay-as-you-go	$39/mo
Pricing model	usage	freemium
Free plan	No	Yes
Free trial	Yes	No

Frequently asked questions

Verified May 2026.

What is the difference between ActiveCampaign and Kit?

ActiveCampaign: Email marketing + CRM combined — advanced automation, lead scoring, and site tracking for growth-focused businesses. Kit: Email platform for creators — visual automations, digital product sales, and a 10K-subscriber free plan.

Which is cheaper, ActiveCampaign or Kit?

ActiveCampaign starts from Pay-as-you-go. Kit starts from $39/mo.

Does ActiveCampaign or Kit have a free plan?

ActiveCampaign: No free plan. Kit: Yes, free plan available.

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